Atlanta’s rosé event combines wine culture with Black music and art to create an accessible, elevated experience.
The event’s curator aims to challenge wine snobbery and showcase the versatility of rosé through interactive, immersive programming.
The event’s location, a Black-owned art gallery, intentionally connects diverse communities and celebrates Atlanta’s luxury-meets-culture identity.
Atlanta’s rosé renaissance gets a soulful soundtrack this weekend.
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Famous DJ, event curator and cultural trendsetter C. DeVone prepares to host the fourth annual edition of its signature experience, But Is There Wine?!: The Wrong Upbringing of Rosé Editionon June 13 at Buckhead Art & Company as part of Atlanta Champagne Week. What started as a curated gathering focused on wine and community has grown into a vibrant event, bringing together music, art, culture and connection through the lens of modern wine culture.
For DeVone, whose resume includes international DJing in destinations like Africa, Croatia and Hong Kong, the inspiration behind the event came less from wine expertise and more from the communal experiences she saw developing around a bottle of rosé.
“People came to my house all the time with wine,” DeVone told BOSSIP. “I remember playing music and making people feel comfortable and building community. Someone asked what we would be unpaid spokespersons for, and everyone collectively said rosé to me. It just made sense. Rosé is that social girl. She is the community. She is the one who wants to be outside.”
That spirit of accessibility remains central to the event’s mission. Although wine culture has traditionally been viewed as exclusive or intimidating, DeVone says she intentionally creates experiences that welcome newcomers and enthusiasts alike.
“There has always been a snobbery associated with wine,” she said. “People assume that black people only like certain types of wine. That’s why my events are focused on giving people different experiences. You may not be someone who knows everything about wine, but you can still have a good time.”
This year’s theme, inspired by Lauryn Hill’s landmark album The Miseducation of Lauryn Hill, continues DeVone’s tradition of connecting wine culture with iconic Black music and stories. Previous editions paid tribute with themes such as ‘Sade & Chardonnay’ and an OutKast-inspired The love below experience, creating elevated events that feel both sophisticated and culturally familiar.
“I wanted people to understand that rosé isn’t just one thing. It’s not just fruity or dry. It’s all different types. It’s that sound where you look good, you feel good, your makeup is on, it’s just what speaks to your soul and I think about the intertwining of rosé and music.”
Guests can expect premium rosé tastings, live DJs, art installations, floral activations, specialty cocktails, curated photo opportunities, rosé lemonade and popsicles, and both indoor gallery experiences and outdoor street party energy. A sommelier will also be on hand to answer questions and guide attendees through various rosé selections.
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“We will have a somm if you want to know more about rosé training, we will have a special cocktail and for people who don’t drink wine, water and snacks will be passed around,” said C. Devone. “We try to make it as interactive as possible, so that guests feel special and leave something behind.”
The curator also told BOSSIP that the event’s home base at Buckhead Art & Company was a conscious choice. In addition to the venue’s striking aesthetic, DeVone said she was drawn to its role as the Southeast’s largest Black women’s gallery space and its ability to merge the worlds of art and culture. The owner is also a proud Howard University Bison, as is C. Devone.
“When you walk into Buckhead Art & Co., it takes your breath away,” she said. “Then we’re going to add award-winning DJs, we’re going to add rosé and champagne because it’s Atlanta Champagne Week, everything is organic. It works, people just love the art and they might not know the location. I love bringing her community and my community together.”
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While Atlanta continues to pride itself on combining luxury with culture, DeVone focuses on creating experiences that leave a lasting impression long after the last glass has been poured.
“I always want to give more than people expect. I’m not a promoter, I don’t have an events company. I’m really doing this event because I want to connect people through wine, music and culture,” she told BOSSIP. “I want people to feel like they should have paid more, or to say, ‘Hey, you know what? I’m really excited that I got to experience this, it was worth every penny. That’s the kind of niche I want to go after.’
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