Ooh! Meghan Markle‘s lifestyle empire may have a much bigger problem than just keeping products in stock!
The Duchess of Sussex could face a potentially huge financial headache if she were to do so, according to a new report As always the stock isn’t moving fast enough. After enjoying a hugely successful launch that saw products seemingly disappear from shelves almost immediately, Meghan reportedly made an aggressive bet on future demand. But now that forward-looking stock bet could come back to haunt her in a BIG way, according to a report published by DailyMail.com during the weekend!
Related: Harry’s heart calls him home, but what Meghan wants for the future is ‘very different’!
The story goes back to the early days of As Ever. When the brand debuted, customers rushed to buy everything from jam and tea to baking mixes and flour sprinkles. The sale caused quite a stir and seemed to indicate that Meghan had a hit on her hands. The success naturally encouraged the company to think bigger. And by bigger we mean a lot of bigger.
Following the enthusiastic response, Meghan has reportedly ramped up production significantly. What started as relatively modest inventory orders quickly turned into plans for massive quantities of products. At the time, that probably seemed like a smart move. Demand was high, the headlines were positive and customers seemed hungry for more.
But retail can be a brutal business.
Reports from DM are now claiming that there may be hundreds of thousands of units left in the inventory. And because many of the products have a limited shelf life, that is true reportedly a ticking clock attached to those items. If they are not sold before the maturity date, the financial consequences can be significant. In fact, that outlet suggested that the jam inventory alone could represent as much as $5 MILLION in lost profits, while other products could potentially push that figure even further.
Yes!
What makes matters worse is that reports indicate that traffic has been coming to the As Ever website has cooled down considerably in recent months. While visitor numbers are said to fluctuate throughout the year, the alleged overall downward trend has raised questions about whether the brand can maintain the same level of excitement seen during its launch.
Of course, website traffic doesn’t always tell the whole story. A drop in visits does not automatically translate into weak sales, and official company figures have not been released publicly. Still, critics point to the numbers as a possible sign that the initial frenzy surrounding the brand may be calming down.
Related: Meghan Markle’s New Approach to Reaching ‘Hollywood’s Inner Sanctum’ Revealed!
However, not everyone believes in the doom and gloom story. A representative for Meghan has strongly pushed back against the latest batch of reports, which are telling Page six on Saturday:
“The problem with all this repetitive Alison Boshoff Daily mail “As always” doomsday stories are that they are like Groundhog Day: same prediction, same unnamed sources, same certainty, and somehow we are still waiting for the apocalypse they promised in 2024.
Damn!!!
But TBH, the spokesperson’s argument is not without merit. Meghan’s brand is still relatively young and there is plenty of time for future product launches, promotions and partnerships to change the conversation.
Still, if the DM report is accurate, the coming months could be critical. Moving a huge amount of inventory before expiration dates become an issue is no small challenge. The question now is whether Meghan’s dedicated customer base will continue to show up in enough numbers to clear the shelves.
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(Image via MEGA/WENN)
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