The content creator recently launched her own beauty brand, Point Of View.
Updated June 11, 2026 at 3:46 pm ET
TikTok influencer fans Mikayla Nogueira I want to know what her net worth is after she shared a video flaunting her recent Chanel shopping spree. The content creator rose to fame making beauty tutorials on TikTok and Instagram and has over 20 million followers. She also recently launched her own beauty brand, Point Of View, and said Interview that she puts her personality in her videos.
Article continues below
“Every time they click on a video, they don’t know what I’m going to say,” he said. “I spend a lot of time creating my intros in all of my videos, knowing that that will appeal to you in a way that will keep you watching. I think it’s just a mix of my personality. I’m loud. And I’m not afraid to be myself in the sense that what you see in my videos is who I really am. I’m a little obnoxious.”
The beauty influencer’s personality has borne great fruit and she is now a millionaire. So what is his net worth?
Article continues below
TikTok star Mikayla Nogueira’s net worth revealed.
Mikayla has earned a net worth of almost 8 million, according to Forbes. She began making beauty tutorials and reviews on social media, and soon closed brand deals with major companies.
Cosmetics giant Estée Lauder and elf partnered with the creator, and in spring 2026, Mikayla launched her own beauty brand, Point Of View, which makes moisturizers, lip balms, and serums.
The content creator shared with her TikTok fans in February that she was divorcing her husband, Cody Hawkenafter only three years of marriage.
“I’m getting divorced… The main thing I’ve learned about divorce is that it’s not enough to just sign a paper and call it a day,” she said. “It takes a long time. For me, at least I have an end in sight.”
Article continues below
Mikayla Nogueira
Influencer and businesswoman
Mikayla Nogueira is best known for her makeup tutorials on TikTok and her makeup brand, POV.
Full name: Mikayla Jane Nogueira
Birthdate: June 13, 1998
Hometown: East Freetown, Massachusetts
Education: Bryant University
Married: Cody Hawken (2023-2026)
Children: 0
Cody struggles with addiction and the TikToker praised your efforts to go to treatment after he relapsed in 2024.
“Understand sobriety, recovery is not linear,” he said. “Addiction is a disease and it is very complex, and unless you yourself or someone very close to you has struggled with addiction, it is difficult to understand that relapse is part of the recovery process, not a failure.”
Article continues below
All about Mikayla’s $48,000 Chanel haul.
Mikayla was accused of flaunting her wealth online after she shared a video on tiktok bragging about spending $48,000 at a Chanel store on handbags and other accessories.
“So I may have passed out at Chanel yesterday,” she said. “It’s not an exaggeration. I bought 11 things, okay? This bag is so fucking heavy… I was out of control.”
Fan reactions were not impressed by the tiktok The star’s shopping spree. “I passed out at the gas pump,” one responded. “I can’t even pay for my insulin,” noted another.
“Overconsumption at its finest,” added another fan, while one responded: “Nobody needs all this.”
One last person noted: “One of those bags would literally pay off my debts.”
Leave a Reply