This branding campaign definitely didn’t go the way anyone expected!
kylie jenner She is finding herself at the center of a social media stir after joining forces with meta to promote the company’s new AI-powered smart glasses, and the response online has been encouraging. While the collaboration was apparently meant to generate excitement about the latest wearable technology, many critics have instead turned the conversation into a heated debate about privacy, surveillance and whether such technology should exist at all. Welcome!
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Yes look, Kylie recently appeared in new promotional material for Meta starfire kylie version Hey glasses.
The limited-edition glasses start at $399 and include these features meta ai Kylie’s voice, along with an ultra-HD camera and hands-free controls that allow wearers to capture photos and videos directly from the glasses.
Ch-ch-see more (below):
Hmm…
And even more with lots of reactions here (below):
Sounds futuristic, doesn’t it? Well, not everyone is impressed!
Almost immediately after the campaign launched, social media users flooded comments with major criticisms across social media.
Rather than focus on the design or technology, many focused on the built-in camera, arguing that devices capable of recording raise serious concerns about consent and personal privacy — oh, and they blasted Kylie for going so far as to participate in a partnership on the technology!
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Here are just a few of many, many Reactions to Kylie’s branding push (below):
“He really ruined all his remaining branding with this brand”
“You couldn’t pay me to wear these”
“I’d prefer to eat glass, thank you.”
“Too bad wretched”
“Cancel Meta Glass, cancel celebs promoting it”
“Anything for a Dollar”
“Glad I never bought a thing from him.”
“Is anyone else bothered by the ultra-flashy lifestyles of extremely rich people? Like… read the room.”
“It’s not for me dog”
“Brought to you by Surveillance State Celeb Socialites”
“I hate what these people stand for… about funding to help health care, research, etc., cutting back on food, housing… who needs to promote more computers, AI, filming glasses… wow!!!”
“The Kardashians and Jenners have begun the surveillance of America through unrealistic beauty expectations, AI, and glasses… What positivity do they bring to this world?”
Very good!!!
Some strong opinions there!
Ideas, y’all?! Share them (below)!
(Image via Kylie Jenner/Instagram)
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